British luxury fragrance brand MOLTON BROWN has officially opened a new store on the 6th floor of The Shilla Jeju.

Located on the 6th floor of the hotel, the new MOLTON BROWN store is the brand’s largest retail space in Korea, designed to offer customers a more immersive and comprehensive brand experience.

Inspired by the concept of MOLTON BROWN’s South Molton Street store in London, the space reflects the brand’s heritage and deep respect for nature, while incorporating the distinctive natural beauty and relaxed resort atmosphere of Jeju. The result is a welcoming environment where customers can take their time discovering and experiencing the brand’s signature fragrances.

The store also introduces MOLTON BROWN’s first Counselling Area at an offline location in Korea, offering customers a more personalised experience to discover fragrances and products that best suit their individual preferences.